Concept website — fictional general contractor, designed & built by Mirajul Suvo

ABOUT IRONVALE

Twenty years of keeping our word.

A North Texas builder that believes the schedule is a promise, not a suggestion.

Started with one truck and a simple rule.

Marcus Hale started Ironvale in 2006 with one truck, two carpenters and a rule he still repeats on every job: never promise a date you can’t keep.

Back then most of our work was decks, porches and bathroom remodels in East Dallas. Clients kept calling back for bigger projects — kitchens, additions, then full custom homes. By 2015 we were building small commercial projects for the same people who had hired us for their homes.

Today Ironvale is a team of 38 builders, project managers and designers. We take on fewer projects than we could, because every one of them gets a superintendent who is on site every day.

Carpenter in protective gear cutting timber on site

SINCE 2006

01 — WHAT WE STAND FOR

Say it, then do it.

Dates and prices are commitments.

Craft over speed.

We never rush the parts you can't see.

Clean sites, calm clients.

Respect for your home and your neighbors.

Straight answers.

If something's wrong, you hear it from us first.

02 — MILESTONES

2006

Founded in East Dallas with a two-person crew.

2011

First ground-up custom home, in Lakewood.

2015

Commercial division launched with a restaurant finish-out.

2020

Opened our design-build studio with in-house drafting.

2026

340+ projects completed across Dallas–Fort Worth.

03 — LEADERSHIP

The people who answer your calls.

Marcus Hale

Marcus Hale

Founder & President

Started Ironvale in 2006 with one truck and two carpenters. Still walks every active job site at least once a week.

Dana Ortiz

Dana Ortiz

Director of Operations

Runs scheduling, trade partners and safety across every project. Fifteen years in residential and commercial construction.

Ray Whitfield

Ray Whitfield

Senior Superintendent

Former lead carpenter who has supervised more than 90 Ironvale projects, from kitchens to four-story buildings.

Priya Shah

Priya Shah

Head of Design-Build

Leads the design studio and estimating team, making sure every drawing comes with a price you can trust.

Orange hard hats and high-visibility vests hanging on a wall

04 — SAFETY

Everyone goes home safe.

Safety isn’t a poster in the trailer. Every superintendent runs a daily site briefing, every crew member is trained in fall protection, and every job keeps a written site-specific safety plan.

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